PSY 322 Week 5 Individual Assignment Case Study Analysis

PSY 322 Week 5 Individual Assignment Case Study Analysis Recent

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PSY322 Week 5 Individual Assignment Case Study Analysis

Read and analyze Cross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.

 Prepare a 15-slide powerpoint with notes case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies.

u   Case One: Japan to Apple’s iPhone: “No Thanks!” 

  • Identify the lessons learned by Apple® regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan. 
  • Evaluate how the differences in consumer behavior across these cultures may affect the marketing mix strategy. 

u   Case Two: Would Mickey Mouse Eat Shark’s Fin Soup? 

  • Identify the lessons the Walt Disney Company® learned about consumer behavior and purchasing decisions at Hong Kong Disneyland®. 

Explain global issues that may influence consumer behavior. 

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Power Point Presentation with 15 slides and references

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