PSY 322 Week 5 Individual Assignment Case Study Analysis Paper

PSY 322 Week 5 Individual Assignment Case Study Analysis Paper Recent

We have another Week 5 Individual Assignment but with different description/instruction, which can be found here on this link

Read and analyze Cross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.

Prepare a 1,750- to 2,100-word case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies.

  • Case One: Japan to Apple’s iPhone: “No Thanks!”
    • Identifythe lessons learned by Apple® regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan.
    • Evaluatehow the differences in consumer behavior across these cultures may affect the marketing mix strategy.
  • Case Two: Would Mickey Mouse Eat Shark’s Fin Soup?
  • Identify the lessons the Walt Disney Company® learned about consumer behavior and purchasing decisions at Hong Kong Disneyland®.
  • Explain global issues that may influence consumer behavior.

Format your paper consistent with APA guideline, including references.

Click the Assignment Files tab to submit your assignment.

Also read: