PSY 322 Week 5 Individual Assignment Case Study Analysis
PSY 322 Week 5 Individual Assignment Case Study Analysis Recent
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PSY322 Week 5 Individual Assignment Case Study Analysis
Read and analyze Cross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.
Prepare a 15-slide powerpoint with notes case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies.
u Case One: Japan to Apple’s iPhone: “No Thanks!”
- Identify the lessons learned by Apple® regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan.
- Evaluate how the differences in consumer behavior across these cultures may affect the marketing mix strategy.
u Case Two: Would Mickey Mouse Eat Shark’s Fin Soup?
- Identify the lessons the Walt Disney Company® learned about consumer behavior and purchasing decisions at Hong Kong Disneyland®.
Explain global issues that may influence consumer behavior.
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Power Point Presentation with 15 slides and references
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