Case study: Nursing Homes

1. Examine service categories commonly provided by nursing homes. Determine two specific service categories that you believe are common factors of competition among nursing homes. Justify your response.

2. Analyze the main service area factors for healthcare organizations factors.

(The service area profile includes key competitively relevant economic, demographic, psychographic (lifestyle), and community health status indicators)

3. Explain why these two consumer factors (Past experiences and personal values) could provide a competitive advantage to a walk-in clinic.

4. Explain why these two service area factors (Convince and price level) could provide a competitive advantage to a walk-in clinic.

5. Examine three barriers that you believe represent the most significant obstacles to an effective competitor analysis.

6. Propose a strategy to overcome each of the three barriers that you have identified.

7. Analyze Michael Porter’s technique for a competitive analysis.

8. Determine one factor for each of Porter’s five forces of an environmental analysis that apply UnitedHealth Group U.S

9. Evaluate the importance of an internal environmental analysis for a healthcare organization.

10. Determine three specific reasons why an internal analysis has become an important activity for healthcare organizations.

11. Imagine that you are the manager of a healthcare clinic. Recommend three tactics to increase the value of the services offered that would boost the company’s competitive advantage.

Use the Internet to research UnitedHealth Group U.S.. Review the company’s corporate Website to determine what sets it apart from similar organizations.

12. determine two specific resources that give the organization that you researched a competitive advantage.

13. specific two competencies that give the organization that you researched a competitive advantage.

14. propose two strategies that the selected organization should consider in order to maintain its competitive advantage. Justify your recommendations.