Assignment: How Beauty Gurus Have Benefited from The Pandemic Research

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Sociology book access: https://pb.openlcc.net/socl120oer/part/chapter-1-s…

Please CAREFULLY read the instructions below:

1. Determine a current social issue or social problem that you’d like to research (use the criteria outlined above to select a topic)
2. Find at least 2 – 3 high-quality unbiased sources of information on your chosen topic (such as national news reports, articles or podcasts; articles from academic journals or politically neutral research foundations; or online academically-based lectures, such as from TED-x). You should provide links to your sources at the bottom of your initial post or in a separate reference page if you have citations. Make sure that if you use any direct quotes, to include quotation marks and a citation. If you use any paraphrased material, it also must have a citation. Also, keep in mind that most of your submission should be written by you, and that quotes and paraphrasing should be limited and only used to highlight key ideas that you, the author, are writing about.
3. Write an essay that is a minimum length of 400 words (use your word count tool in your word processor to determine the length) on the social issue or social problem that you are exploring. This essay should include the following:
   1. A basic overview of what you have learned about your topic from the sources you have found, and
   2. An analysis of your topic using your sociological imagination. Otherwise stated, you should ask yourself what “societal patterns that influence individual and group life” you detect in relation to the topic you are exploring. As a part of this analysis, you should integrate sociological theory and concepts into your discussion.
4. Please respond to 3 student post. 100 word each student.

Current media configurations empower consumers to turn into producers of content, in many cases, with the aim of harnessing a relevant following [1], to like, comment, and share their productions in a process enabled by social networking sites and their unique functionalities. In this environment, YouTube rises as one of the leading platforms for participation [2], with more than two billion users [3] in a digital context where ordinary people can become micro-celebrities or so-called influencers [1,4,5].

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In this ecosystem, information sources and genres converge, making it increasingly difficult for users to identify and discern reliable messages from inauthentic ones [6]. This includes the ability to differentiate scientific information from opinions and advertising [7]. The described phenomena are of great concern in general, but they are especially troublesome when affecting information related to health and medical procedures.

Considering that social media is one of the primary sources for cosmetic surgery-related content including non-invasive procedures like Botox injections [8], it is relevant to assess the characteristics of such content. Thus, the present study aims to evaluate the characteristics of YouTube videos in Spanish that feature Botox-related content.

Furthermore, YouTube has become the second most popular social media platform worldwide [9]. It has risen as the leading social media site for user-generated content creation, modification, and dissemination, with beauty vlogging taking center stage [10,11]. This develops in a context that places an ever-increasing emphasis on physical appearance, defined by representations of beauty perpetuated through both conventional and social media. Thus, the emergence and success of beauty influencers on YouTube have solidified the focus of the current media ecosystem on ideal physical traits, serving as the perfect platforms for product marketing [12]. The beauty influencer market is massive; in 2019, it was calculated at $8 billion worldwide [13], suggesting that it is an area with great monetization possibilities and one that is highly valued by companies attempting to persuade users to purchase and use their products, including products like Botox [14].

Moreover, the functionalities and practices of users and influencers in the digital realm have adapted to the need to look perfect, with an increasing focus on the use of filters, image enhancement, and digital manipulation to appear closer to these ideals. Society has never appeared more beautiful, more standardized, or more filtered. Meanwhile, the same digital environment that has helped define what is acceptable in terms of aesthetic traits has become a prime context for the creation and dissemination of a variety of content relating to beauty [10]. YouTube is the perfect platform due to the ability of creators to upload content to an account, gain followers, and interact with them through comments, shares, likes/dislikes, and views. The ideal of beauty in the era of social media involves skin that is free from lines, scars, and the natural aging process, a skin attainable through the use of a variety of products; among these, one of the most popular is Botox

Assignment: How Beauty Gurus Have Benefited from The Pandemic Research

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