Specific persuasive strategies for Audience Analysis and Adaptation
For this assignment, you will build on the full-sentence outline that you initially submitted to your group for Discussion 14. In addition, you will identify the specific persuasive strategies you will employ in your speech using the guidelines below. Audience Analysis and Adaptation.
- 1.Note the specific purpose of your speech using the format from Chapter 2. After noting the purpose statement, reflect further on the type of persuasive message you will be developing using terms from Chapter 11: speech to inspire, speech to convince or speech of action.
- 2.Note the thesis statement of your presentation using the guidelines for framing a thesis sentence from Chapter 2. In terms suggested by Chapter 11, observe how the content of your speech will be most closely centered as a question of fact, question of value or question of policy?
- 3.Explain your strategies for Audience Analysis and Adaptation
- a.Review the outcomes from the Audience Analysis Questionnaire from earlier in the semester and some of the reflections from Discussion 6 concerning audience analysis. Explain how you will tailor your speech to the audience in light of the audience demographics, worldview, cultural values and attitudes.
- b.In terms suggested in Chapter 11, how do you expect audience members to respond to your message? Note why you think members will respond with a critical response, a defensive response, and/or a compliant response.
- c.Drawing further from Chapter 11, describe the best ways to motivate your audience with this topic. In what way will they be motivated in light of how relevant the topic is to their interests, timeliness of the subject matter, and significance to their lives?
- 4.Identify your Principle Persuasive Strategies using the terms from Chapter 11. Which of the following will you use and how will you use them? The consistency principle, small and gradual changes principle, benefits analysis, need fulfillment, ethos (your own or authoritative testimony), inductive reasoning, deductive reasoning.
Specific persuasive strategies for Audience Analysis and Adaptation
- 5.Present the Formal Sentence Outline of your speech with side notes that explain how you are developing the parts of your speech. An illustration of side notes can be found in Chapter 11: An Example of a Persuasive Presentation. You may develop two columns as exemplified in the text or by putting the notes in parenthesis and bold print at the start of each element in the outline. Model your formal outline after the example with headings centered for each of the five parts: Title, Introduction, Body, Conclusion, References. Within each part of the outline be sure to include the essential elements:
- a.Introduction: the four parts of attention-getter, relevance to audience, thesis and preview of main points, and relevance of the topic to yourself. As with our outline for Discussion 14, this may be done in paragraphs or in full-sentence outline format.
- b.Body: Include the main points and the sub points with a full-sentence format as exemplified in Chapter 11 and use notations to identify the various elements: label the enumeration of main points in Roman numerals, identify persuasive strategies for the sub points that are indicated with capital letters drawing on the principle persuasive strategies that you highlighted in #4 above, note the kinds of supporting material that you indicated with numbers and use labels from Chapter 5 to identify the type of evidence used such as examples, narratives, surveys, types of testimony, analogies, definitions, numbers and statistics.
- c.Conclusion: Identify how you are accomplishing the goals of the ending such as the brake light statement, summary/instant replay function, and statement of closure/action.
- d.References: Cite the sources using MLA format as exemplified in Chapter 5.
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