SOC200 Research Methods in Social Sciences
SOC200 Research Methods in Social Sciences essay assignment
SOC200 Research Methods in Social Sciences essay assignment
Assignment 4 – Content Analysis
Objective: To compare themes generated from popular music lyrics using inductive content analysis.
Instructions:
1. Read the Qualitative Research lecture slides found on Canvas.
2. Choose a musical genre and at least 3 artists from that genre.
3. Conduct open coding by generating at least 10 “themes” that appear in the lyrics. For example, “love and heartbreak” is a
theme often seen in classic rock music. Themes are more than just one word, use phrases.
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Musical Genre:
Artists:
Themes:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
4. Conduct axial coding by examining relationships between the themes. For example, “love and heartbreak” is often associated
with “alcohol use to deal with problems”. Generate at least 5 relationships that you seen between themes.
Relationships between themes:
1.
2.
3.
4.
5.
5. Conduct selective coding by seeing if the themes/relationships generated in step 4 above are seen in another genre of music.
List at least 5 similarities and differences in your new genre.
New Genre:
1.
2.
3.
4.
5.
6. Write a two page summary of your results. In your opinion, how effective was content analysis in learning more about lyrics as a cultural artifact? Please submit one document with the above worksheet and your summary to Canvas.
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