PSY 211 Week 2 Individual Assignment Motivation in Advertising
PSY 211 Week 2 Individual Assignment Motivation in Advertising Recent
Advertisers and marketers use information about our motivations when they create advertising campaigns. Find a video clip of a commercial for a particular product and identify which motivations are being targeted in the ad.
Create a 350 to 525 word (about 1 to 1 1/2 pages) paper about motivation in which you do the following:
- Briefly summarize the commercial (about 50 words)
- Describe each of the six theories of motivation – instinct, evolutionary, drive, arousal, incentive, and hierarchal (150 words)
- Which theories of motivation apply to your commercial? Which theories do not apply? Explain your reasoning for each of the six theories of motivation (150 words)
Format your paper in APA style using the APA Paper Template: 100-299 and the Undergraduate (Course numbers 200-299) Writing & Style Guidelines. Both resources can be accessed here: Library tab > Center for Writing Excellence > Tutorials and Guides > Writing & Style Guidelines (APA) > Undergraduate.
Please use the course textbook and other course materials as your primary sources of information for this assignment.
Click the Assignment Files tab to submit your assignment.
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