NURS 6720 Week 4: Planning a Public Health Program: Phase 1

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NURS 6720 Week 4: Planning a Public Health Program: Phase 1

Assessment Diagnosis Planning Implementation Evaluation

Public Health Nursing in Action: Case Scenario

Armed with the identification of a health issue – African American infant mortality – and strengthened by the community partnerships that she had formed, the PHN in our case scenario moved forward with her key stakeholders in the next phase of the nursing process: Planning. While the long-term goal of this program was to decrease infant mortality rates in Hamilton County, OH, the PHN recognized that the longest journey begins with the first step: setting smaller, more realistic, and achievable intermediate and short-term goals. For example, reviewing the current public health literature revealed an evidence-based strategy. Community health fairs could be used to promote the health of a community through dissemination of information and building bridges between residents and the health care community.

The process for planning a public health program begins with the big picture – the health issue or problem that you have identified. It is an analysis of the big picture issue that provides the framework for developing the plan – from the long-term goal down to intermediate and short-term goals, and then to more specific objectives and strategies that support achievement at each level. Traditionally, long term goals are those that take more than a year to realize. They are very broad and reflect significant outcomes at the population level. Intermediate goals are those that typically are capable of being achieved in three to six months. Finally, short term goals are those that can be achieved more easily in less than three months. These goals reflect the more immediate impact of a health promotion program.

This week, you will start to develop your course project, focusing on details associated with your selected issue of interest and starting the development of your logic model to use as a tool to develop the public health program plan.

Learning Objectives

Students will:
  • Analyze health issues that can be addressed through public health programs
  • Analyze populations impacted by health issues
  • Create logic models*
  • Develop short, medium, and long-term outcomes for intervention plans*
  • Create practicum project goals
  • Justify practicum projects
  • Define methods for implementing practicum projects
  • Develop practicum project evaluation plans

*The Assignments related to these Learning Objectives are introduced this week and submitted in Week 5.


As described in this week’s introduction, the planning of a program starts at the highest level- the topic or issue. The early weeks of this course have provided the opportunity to choose a health issue to carry through the steps of the public health program planning process. For this Discussion, you will share a summary of the topic/issue you plan to focus on and the population(s) impacted.

To Prepare:

  • Review this week’s Learning Resources.
  • Review the handout “Planning a Public Health Intervention”
  • Consider your initial thoughts on a public health program you would want to initiate based on health issues you have discussed with your agency Preceptor.
  • Review the literature and relevant websites describing different aspects of the issue.

By Day 3

Post a summary of the health issue of interest that you will target through the program you plan. In addition, post a description of the population impacted by this health issue – include incidence and prevalence rates, geographic and demographic distribution, etc.

Read a selection of your colleagues’ responses.

By Day 6

Respond to at least two of your colleagues on two different days by providing feedback to colleagues with an insight or suggestion based on your agency experience.


Assignment 1: Course Project: Logic Model Development

Throughout this course you will develop and use a logic model to guide the process of planning a public health program. You will continually adapt this document as you consider different topics throughout the course. Logic models help convey why your program is important as well as the logic behind why you expect it to succeed. A logic model is an iterative tool, providing a framework to revisit throughout program planning, implementation, and evaluation phases. (CDC, n.d.)

Source: Centers for Disease Control, Logic Models, retrieved from

To Prepare:

  • Review this week’s Learning Resources on Logic Models.
  • Choose a style of logic model you would like to use for your project.
  • Consider the advantages of using a Logic Model tool for the planning of your program or project.


Develop a draft of your logic model document

  • Map out the public health program you want to develop
  • Identify short, medium, and long-term outcomes

More NURS 6720 Population-based Public Health Nursing Interventions Walden Nursing Essays;

NURS 6720 Week 1: The Role of the Advanced PHN in Population-Based Care

NURS 6720 Week 2: Community Agency Assessment: Information Gathering

NURS 6720 Week 3: Community Agency Assessment: Information Gathering to Determine Intervention Priorities

NURS 6720 Week 4: Planning a Public Health Program: Phase 1

NURS 6720 Week 5: Planning a Public Health Program: Phase 2

NURS 6720 Week 6: Assessing and Improving Agency Level Cultural Competence

NURS 6720 Week 7: Partnerships

NURS 6720 Week 8: Program Implementation

NURS 6720 Week 9: Program Evaluation Design, Part 1

NURS 6720 Week 10: Program Evaluation Design, Part 2

NURS 6720 Week 11: Disseminating Your Results

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