MUSL Health Care Systems Direct to Consumer Advertising Discussion

Should the United States Congress continue to allow DTCA in the pharmaceutical industry?

FOR: You will be arguing that the US should allow DTCA in the pharmaceutical industry.

Summarize the key issues, provide background, and acknowledge both side of the debate. Provide evidence/facts and your opinion as to why you are recommending that the Senate take certain action on this policy.

Assignment 2:

You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess a recommendation for better communication and explain why.
The paper

• Must be two to four double-spaced pages in length (not      including title and references pages) and formatted according to APA style      as outlined in the Ashford Writing      Center.
• Must include a separate title page with the following:

• Title of paper
• Student’s name
• Course name and number
• Instructor’s name
• Date submitted
• Must use at least two scholarly sources in addition to      the course text.
• Must document all sources in APA style as outlined in      the Ashford Writing Center.
• Must include a separate reference page that is      formatted according to APA style as outlined in the Ashford Writing      Center.