Market Segments

The U.S. population continues to diversify, increase in average age (primarily due to baby boomers), and to be influenced by national legislation (e.g., Affordable Care Act, Medicare Modernization Act, HITECH Act). Select a specific type of health care organization. Which market segments pose opportunities for growth, and which pose threats to the organization’s survival? Provide at least one strategy related to the assessment and interaction with its market and customers that will maximize opportunities and minimize threats. Support your primary response with at least one scholarly source. Provide in-text citations and complete references for all sources used.

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