Issue that affects the organization and the public

Consider the following scenario regarding an issue that affects the organization and the public:

· You are the project manager at a state-supported public health care facility. Because of the success of your organization, a local organization has donated a state-of-the-art magnetic resonance imaging machine that is not available anywhere else in the vicinity. As the project manager, you are tasked with educating the staff and informing the public regarding this new technology.

Create a schematic or flowchart to illustrate how to incorporate teams into daily health care communication for the issue described in the scenario.

Use Microsoft® PowerPoint®, Microsoft® Paint, Microsoft® Visio®, Microsoft® Word, Microsoft® Excel®, or a tool of your choice to create the schematic or flowchart.

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Include the following:

· What team structures, functions, project goals, obstacles, and communication will be used

· Team structures:

· Public Education Team

· Goal: To educate public of new equipment

· Team Members:

· Team Leader

· Marketing Department

· Functions: (I’m not sure what is meant by “functions”)

· What the new machine does that “old” technology cannot?

· Roles of team members?

· Obstacles:

· Budget for advertising

· Doctors’ offices not interested in information

· Insurance companies believe new MRI not medically necessary

· This would be an issue if the cost billed for the service is more than a “normal” MRI

· Issue if facility is out-of-network for patient

· Need for both English and Spanish education?

· Who to educate:

· Public

· Doctors’ Offices

· Insurance Companies

· Ways to Distribute Information ( Used)

· Print Ads

· Newspaper

· Billboard

· Bus stops

· Brochures

· Newspaper Article

· TV News Story

· Commercials

· Brochures for Doctors’ Offices

· Inservices at Doctors’ Offices

· Provide snack or lunch

· Mailings

· Internet Ad

· Open House

· Staff Education Team

· Project Goal: To educate staff

· Doctors

· Nurses

· Imaging Technicians

· Marketing

· Team Members:

· Team Leader

· Education Department

· Imaging Manager

· Obstacles:

· Not all staff receives education?

· Staff not interested?

· Staff not available at time training is offered?

· Used

· Emails

· Fliers

· Posters

· Brochures

· Open House

· Functions?

· How to integrate teams, planning, and training to provide a successful outcome of the selected process

· Total team meets together initially

· Public Education Team and Staff Education Team

· 1-3 meetings depending on how long is needed

· Develop education material together

· Receive education themselves

· Break away sessions with individual teams

· What potential communication obstacles might arise from the scenario

Issue that affects the organization and the public

· Language barriers

· Unable to “sell” the new MRI machine

· Budget?

· Recommendations on how the team might use effective group communication strategies inside and outside the organization, including the use of social media

· Recommendations about how the team might effectively communicate inside and outside the organization, including the use of social media

· Media opportunities for this management success

Include videos, audio, photos, diagrams, or graphs as appropriate.

Cite a minimum of two sources, one from the University Library and the other from the course textbooks or Electronic Reserve Readings, to support your position.

Format your assignment, including any images, consistent with APA guidelines.