Introduction To Public Relations Theory
Introduction To Public Relations Theory essay assignment
Introduction To Public Relations Theory essay assignment
Read
1) Please read Chapter 2: “Practitioners of Public Relations” in the course textbook
Watch
Below is a classic video about the invention of modern public relations. In the video, “A Walk Through the 20th Century: The Image Makers” host Bill Moyers examines the rise of PR and the public relations campaign designed by Ivy Ledbetter Lee in 1914 to improve the image of John D. Rockefeller. This sheds light on the powerful role of the media in influencing how we feel about corporations and their leaders.
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The host also talks with Edward L. Bernays, one of the founding fathers of public relations who was responsible for helping immortalize Thomas Edison through a creative global PR event and who first coined the term “public relations.” Bernays was psychoanalyst Sigmund Freud’s nephew and often used psychological principals to help influence his PR campaigns. Though he later regretted it, Bernays was hired by a tobacco company in the 1920’s to try and attract more female smokers. Bernays tried to break down the social taboo against women smoking cigarettes in public by depicting it as a feminist issue and convinced some debutantes into marching in the Easter Parade in New York with burning cigarettes, which they were instructed to call “torches of freedom.” Bernays regretted the campaign after cigarettes were linked to cancer and worked to ban tobacco advertising from radio and TV in 1970.
Source: “A Walk Through the 20th Century: The Image Makers”
Link: https://www.youtube.com/watch?v=XzQyoEphlXY
Discussion Board Post #2: “A Walk Through the 20th Century: The Image Makers”
After watching “A Walk Through the 20th Century: The Image Makers” please submit a Discussion Board post on the three most interesting things that you learned from the film.
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