Individual Portion
- Using the Small Group Discussion Board, the group will come to a consensus on a single product idea and develop a proposal of 8–10 pages addressing this new product, the state of its industry, and details of its market.
- The group will also come to a consensus on the business model approach: intrapreneurial or entrepreneurial. Details about the character of the company, its contributors, of why this approach was chosen for this project should be included in the proposal.
- Provide information on the product selected, its market, and its industry.
- The proposal must also provide new information on the chosen product’s main competitors, how their product is different the competition, and detail the demographics of the product’s target customer.
- Additionally, the proposal should include a company overview of pro-forma, its business principles, its contributing team members including details about their skills and strengths, and a basic pro-forma income statement utilizing business premier index. This should include basic cost projections and other resource requirements for the product. Download Pro-Forma Statement Template.
Each member of the group should select a section of the proposal described above. In addition, select a member of the group who will consolidate all of the individual contributions into one clear and polished piece upon which a decision to proceed can be based.
In addition to discussing the logistics of completing the project, each team member is expected to contribute the following:
- a minimum of 1 contribution about the product, its industry, market, its demographic, its competitors, etc.
- a minimum of 1 contribution about the company, its business model approach, its team members skills and strengths, its principles, etc.
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