Identifying Selecting and Implementing Strategies
Identifying Selecting and Implementing Strategies essay assignment
Identifying Selecting and Implementing Strategies essay assignment
This week, you will identify, select, and implement strategies. One good way to look at this is from the perspective of an airline passenger. Imagine that you want to take a business trip to multiple cities. Schedules are important, but your firm has allowed you to choose every aspect of the trips.
Which do you prefer when you fly: a cheap, no-frills airline, or a more expensive operator with fantastic service levels and maximum comfort? And would you ever consider going with a small company which focuses on just a few routes?
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The choice is up to you, of course. However, the point is that when you decide to book a flight, there are many different options available. These would be similar to strategic choices among five various “generic” strategies. Some are offensive; some are defensive. Each will have an impact on a different customer population and approach to conducting business. Once the generic strategy is selected for the business model, a “line of business” strategy must be selected for each operating business unit. You have 15 strategies to choose from, which allows for a lot of customization.
Finally, this week, you will examine the concept and possibility of adopting the new Blue Ocean strategy, which is a paradigm shift in strategic choice.
| Important Planning Note
Much of the work for this course takes place in the Business Strategy Game (BSG) Simulation. Within this online program, time will be automatically calculated for the location of each student (e.g., Pacific Standard Time in California or Eastern Standard Time in New Jersey). However, all work that takes place in Blackboard (e.g., Discussions) is calculated in Mountain Time. Please make note of due dates and times for all assignments to be sure you stay on track. |
Learning Objectives
Students will:
- Compare five Porter “generic“ strategies
- Analyze the Blue Ocean strategy
- Explain the appropriate use of the vertical integration strategy
- Analyze the use of “grand” or “line-of-business” strategies in creating competitive advantage
- Analyze concepts related to strategic planning and management implementation
- Apply concepts related to strategic business management
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