HSA 505 Analyzing a Marketing Plan Learning Activity

1. Review the sample marketing plan provided in the link. While more of a template or guide than a complete marketing plan, it does outline each of the parts of a marketing plan and provide fairly detailed suggestions and example formatting and images.
   • Developing a Telehealth Marketing Plan: A Step by Step Guide [PDF].
   • Analyze the marketing plan sample (using SWOT or another analysis tool). Identify at least two strengths and two weaknesses of each plan. Submit a Word document with the following:
   • A brief (one paragraph or less) summary of the plan.
   • Bulleted lists of two strengths and two weaknesses of the plan.
   • One to two paragraphs on whether there are parts of these plans you will incorporate into your own

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