Healthcare Marketing Mix Dataset Search Paper

Reflect upon where you may find datasets about various elements of the marketing mix in your target area. For instance, where can you find information about:

• Product/service – Patient demand for renal dialysis products and/or services?
• Placement – Current locations of renal dialysis centers?
• Promotion – Informational campaigns about renal dialysis centers?
• Price – Cost of renal dialysis products and/or services?
• Positioning – Strengths and weaknesses of existing competitors?

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Utilize the criteria below and identify five publicly available datasets that could be used to identify and evaluate possible locations for the organization’s expansion in your city, state, or region. Write a 1,400- to 2,100-word paper, describing the precise location of each dataset, how well the dataset meets the criteria below, and how the data could be used to assess the scenario.

Healthcare Marketing Mix Dataset Search Paper Sources

Choose sources carefully. Sources must meet the following guidelines:

• Current: Within the past five years, but preferably in the past 12 months
• Publicly available and free
• Credible (a qualified, reputable source)
• Objective  (an unbiased, neutral source)
• Aligned with the scenario (no generic information; find datasets specifically applicable to a for-profit renal dialysis center in your city, state, or region)

Format your Healthcare Marketing Mix Dataset Search Paper consistent with APA guidelines.Submit a copy of the Plagiarism Checker report with the Healthcare Marketing Mix Dataset Search Paper assignment. Allow yourself time to receive and submit the originality report. If the Plagiarism Checker is down, submit your assignment on time and inform your facilitator via private message.  Post the Plagiarism Checker report when it arrives.

Click the Assignment Files tab to submit your paper and Plagiarism Checker report.

Healthcare Marketing Mix Dataset Search Paper Note. Do not identify a specific location for expansion or evaluate the opportunity. Identify existing datasets that may be useful when searching for a new location. Do not recommend primary data collection sources, such as surveys, focus groups, and so forth; suggest secondary datasets only. The Contemporary Issues in Health Care Paper due in Week 8 addresses primary data collection skills.