Health Care and Marketing

Please respond to the following:

· Analyze the current state of the U.S. health care system and determine the single most significant weakness. Make at least one recommendation for addressing that weakness from a marketing perspective.

· Anticipate what major changes will take place in the health care industry over the next 25 years and how the marketing of health care will differ as a result of those changes. Provide specific examples to support your response.

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