HCS 539 Week 3 Individual Assignment Marketing Research and Segmentation

HCS 539 Week 3 Individual Assignment Marketing Research and Segmentation Recent

Choose a health care organization, or use the organization you chose in Week Two.

Imagine you are a marketing representative for the organization.

Conduct research on the consumers in a particular area using at least two lifestyle analyses and marketing research databases.

Write a 1,050- to 1,400-word lifestyle profile for the neighborhood. Include the following:

• Describe your research method.

• Describe the databases and findings.

• Describe at least two strategies you could use to segment your market.

• How does this profile provide you with insight on how the people in this area perceive your organization?

• How will your target audience characteristics help you determine your market strategies?

• Is the demographic and psychographic information accurate? Why or why not?

Provide a brief description of the facility or organization.

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