Topic: Ethical Influences and Influencers

The legal landscape is perpetually changing. Psychologists must remain abreast of these changes to avoid potentially damaging issues to individuals and careers. In this assignment, you will consider the current federal and state legal issues discussed in the last two modules and their influence on psychology ethics.

General Requirements:

Use the following information to ensure successful completion of the assignment:

· Doctoral learners are required to use APA style for their writing assignments.

· This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included.

· You are required to submit this assignment to LopesWrite. Refer to the directions in the Student Success Center.

Directions:

Choose either a current federal or a current state issue which is influenced by and/or is influencing psychology ethics.

Write a paper (1,250-1,500 words) in which you discuss the influence of the selected issue. Include the following in your paper:

1. A detailed explanation of the issue.

2. A discussion of how the issue influences psychology ethics from an objective (scholarly) perspective.

3. A discussion of how the issue influences psychology ethics from a subjective (personal) perspective.

4. A discussion of how, if at all, the issue is influenced by current psychology ethics.

Study Materials

1. Decoding the Ethics Code: A Practical Guide for Psychologists: Chapters 1 and 4.

a. URL: http://gcumedia.com/digital-resources/sage/2016/decoding-the-ethics-code_a-practical-guide-for-psychologists_ebook_4e.php

2. Advocacy & Government Affairs:

a. Arizona Psychological Association. (2016). Advocacy & government affairs.

b. URL: http://www.azpa.org/?page=A3

How to Balance Ethics and Reality in Influencer Marketing

The evolution of informational access is nothing new, and neither are the struggles marketers experience to keep up. What is new for some, however, is the challenge to make sure all earned media complies with what the FTC and Google define as “ethical.”

From new guidelines from the FTC (in June) and constant posts on how to not be penalized from Google, there is an overload of information, confusion surrounding the rules, and a nervousness on how to be creative in marketing while simultaneously not getting in trouble.
Responsibility Conundrum

While ethically any influencer has a responsibility to their audience to disclose a brand relationship, legally the brand is the one who gets in trouble when disclosure is lacking. Thus, brands are faced with the predicament of trying to control their earned media when it’s not quite that simple.

Some brands take it as far as reading through every earned post to make sure that it’s labeled as sponsored, while other brands leave it up to content creators and hope for the best.

Though sometimes annoying, the goal of Google and FTC crackdowns is to eliminate spammy link building and dishonest marketing. Thus, being transparent as a marketer and asking your influencers to do the same when they generate content that mentions your brand will, for the most part, keep you safe.

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