DQ In the case discussion that opens chapter 6, Steve Jobs indicated that Apple would continue to assemble iPhones in China, despite the fact that only a small portion of the cost of an iPhone was labor expense.

ECN 601 Grand Canyon Week 3 Discussion 2 (January 2016)

In the case discussion that opens chapter 6, Steve Jobs indicated that Apple would continue to assemble iPhones in China, despite the fact that only a small portion of the cost of an iPhone was labor expense. What was behind Apple’s decision? Do you agree with it?

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