MBAA 523 Discussion: Applying the Porter Model to the Airline Industry
MBAA 523 Module 1.4 Discussion 1.4 – Discussion: Applying the Porter Model to the Airline Industry
The goal of the Discussion Board is to share concepts,theories, ideas, and to learn from the collective knowledge and experience of your peers and instructor. Critical thinking is a valued trait in all career
fields and these discussions give you an opportunity to focus on managerial and airline economic topics and practice your critical thinking and communicating skills.
In this discussion forum, address the following:
Choose one of Porter’s five forces.
Discuss the characteristics of the airline industry within this framework.
Does your selected market force result in higher or lower airline profits?
Remember to respond to at least two of your peers’ postings.
This is a graded activity due on the last day of the module. Review the Discussion Rubric for detailed grading criteria.
Note:Discussion rubrics may be accessed by selecting the gear icon above and choosing “show rubric” from the drop-down menu.
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