DHA 714 Week 3 Individual Assignment Mission and Vision Statement Alignment Analysis
DHA 714 Week 3 Individual Assignment Mission and Vision Statement Alignment Analysis
A health care organization’s philosophy is expressed in its mission and vision statements. A strategic plan’s foundation may be traced back to the mission and vision statements, and is implemented in the marketing plan. The marketing plan, therefore, must be the vehicle by which the organization accomplishes its mission and vision.
Write a 1,400- to 2,100-word paper, critically evaluating the alignment of your current health care organization’s marketing with its mission and vision statements. The analysis must not be a restatement of the organization’s mission, vision, and marketing strategy. Rather, it should be a critical evaluation of the alignment between the organization’s marketing principles and its mission and vision.
Create a table, organizing your analysis using the SWOT template on your student Web site. Integrate marketing mix and SWOT frameworks to produce an evaluation of your organization’s current approach. Support and discuss the information in your table with narrative analysis grounded in course literature.
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Resources:
Mission and vision statements for selected health care organization
Material: Interview Protocol
Material: Interview Consent Form
Part 1
Choose a health care organization you will be able to analyze for this assignment. A health care organization’s philosophy is expressed in its mission and vision statements. A strategic plan’s foundation may be traced back to the mission and vision statements, and is implemented in the marketing plan. The marketing plan, therefore, must be the vehicle by which the organization accomplishes its mission and vision. In Part I of this assignment, you will conduct a mini case study to collect various data supporting the evaluation of the alignment between the organization’s marketing principles and its mission and vision.
Interview 2 to 3 internal stakeholders (managers and/or employees) from your selected health care organization. Use the provided interview protocol and consent form template.
Observe activities within the health care organization to learn more about issues identified during internal stakeholder interviews (unobtrusively and in public places only)
Locate feedback information from external stakeholders that is publicly available (i.e. reviews, news articles, other)
Review internal and external information on the internet about your current health care organization. The information gathered should not be confidential information of the organization.
Part 2
Write a 1,400- to 2,100-word paper that compares and contrasts the data collected in the mini case study with your current health care organization’s mission and vision statements. The analysis must not be a restatement of the organization’s mission, vision, and marketing strategy. Rather, it should be a critical evaluation of the alignment between the organization’s marketing principles (based on the data collected in the mini case study) and its mission and vision.
Format your paper consistent with APA guidelines.
Submit a copy of the Plagiarism Checker report with the assignment. Allow yourself time to receive and submit the originality report. If the Plagiarism Checker is down, submit your assignment on time and inform your facilitator via private message. Post the Plagiarism Checker report when it arrives.
Click the Assignment Files tab to submit your paper and Plagiarism Checker report.
The assignment should present an unbiased analysis of the alignment between the organization’s mission and vision statements and its marketing principles. It should not defend or indict the organization. It should merely provide a systematic, objective description of the organization’s current practices based on the data collected in the mini case study.
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