Business Concept

Prepare a two- to three-page summary of your business concept for your Final Paper. The summary should address the following elements:

Opportunity/Potential:
Explain the validity of the opportunity.
Explain the market trends over the past five years.
Explain the size of the market.
Product/Service:
Describe the product or service for your new business. What is the range of coverage?
Summarize the prices and the decision-making process for determining pricing.
Target Market:
Define whether it is a business market or a customer market.
Explain how your product is designed to meet the needs of your target customer.

The Business Concept paper

Must be two to three double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.
Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
Must use at least three sources in addition to the course text.
The Scholarly, Peer Reviewed, and Other Credible Sources table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

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