BUS 475 Apply Week 2 SWOT Analysis (Disney)

Using the organization you selected for the Week 1 assignment, review its corporate website and at least 2 other sources of information on the organization, including information on market trends.

 

Complete a SWOT analysis from a global perspective, if applicable, using the SWOT analysis worksheet.

 

Complete a 2- to 3-page summary of your findings addressing the questions in the Analysis section of the worksheet .

 

Cite all sources following APA guidelines.

 

Submit your assignment.

 

 

Wk 2 – Apply: SWOT Analysis

Name:

Selected Organization:

Complete a SWOT analysis from a global perspective, if applicable.

Strengths         Weaknesses

 

Opportunities  Threats

 

 

Analysis

Summarize your findings from the SWOT analysis for the CEO of the organization you chose. Address the following in your 2- to 3-page summary:

•           How would you match the organization’s strengths to its opportunities?

•           How would you convert the organization’s weaknesses into strengths?

•           What recommendations do you have to mitigate the impact of the threats?

•           What action(s) does the organization need to take to advance their organization goals and/or expand their competitive advantage?

•           Why does the organization need to take this/these action(s)?