Assignment: SWOT Situational Planning Strategy

S.W.O.T. (Strengths, Weaknesses, Opportunities,Threats)

For this assignment, you will apply the S.W.O.T. SituationalPlanning Strategy introduced in Chapter 4, based upon thefollowing:

Situation:

You are the C.E.O. of Community South Medical Center, a large,urban for-profit healthcare facility. This institution hascomprehensive health services including acute care, residentialcare, independent living, in-home nursing, hospice, neonatal, andpediatric services, advanced cardiac services, a major traumacenter, a center of excellence for pulmonary services, and aneurosurgery center.

Community South Medical Center has a positive bottom line and isstriving to enhance health services for the population itserves. The patient care mix has shifted in the last threeyears and its reimbursement source is currently: 25% Medicaid(up 20%); 35% Medicare (down 12 %); 25% employer sponsored healthinsurance (unchanged), 8% managed care (down 20 percent), 4%private pay (unchanged) and 4% no-pay (up 25%).

The Medical Center is in an older urban area. Businesses withwell paying jobs have gradually been replaced by smaller shops andother small businesses. Overall, the community is trendingtowards a predominantly elderly population.

The Medical Center has an excellent reputation and has beenrecognized in the past by receiving a Baldrige Center of Excellenceevaluation and a The Joint Commission (T.J.C.) approval for theirquality of services; however, recent self-inspections indicated aslight decline in compliance with T.J.C. standards. Patientsatisfaction survey results have an overall mean of 95percent. The medical staff strongly supports new programdevelopment and there is an abundant supply of physicians.

Currently, the major issues confronting the Community South MedicalCenter are: an identified shortage of clinical staff includingregistered nurses, respiratory therapists, and medicaltechnologists; non-interfacing information technology systems;antiquated facilities and infrastructure; decline in T.J.C.compliance on internal audits; and a shift to its financial mix.

Action:

As the C.E.O., it is time to embark on the annual updating of theorganization’s strategic plan. The last major revision to thestrategic direction was completed three years ago.
In a three to four page (excluding title and reference pages),double-spaced paper, respond to the followingquestions:

 

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