Business Response to Sustainability Issues 366 Green Marketing, 368 • Greenwashing, 368

Strategic Implementation of Environmental Responsibility 369

Recycling Initiatives, 370 • Stakeholder Assessment, 371 • Risk Analysis, 371 • The Strategic Environmental Audit, 372

Summary 373 Important Terms for Review, 374 | Resolving Ethical Business Challenges, 375 | Check Your EQ, 376

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Copyright 201 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).

Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.

Contents ix

PART 5: CASES 380

Case 1: Monsanto Attempts to Balance Stakeholder Interests 382

Case 2: Starbucks’ Mission: Social Responsibility and Brand Strength 396

Case 3: Walmart Manages Ethics and Compliance Challenges 407

Case 4: Sustainability Challenges in the Gas and Oil Industry 424

Case 5: New Belgium Brewing: Ethical and Environmental Responsibility 434

Case 6: National Collegiate Athletic Association Ethics and Compliance Program 444

Case 7: Google: The Quest to Balance Privacy with Profitss 458

Case 8: Zappos: Delivering Customer Satisfaction 475

Case 9: Enron: Questionable Accounting Leads to Collapse 486

Case 10: Home Depot Implements Stakeholder Orientation 498

Case 11: Frauds of the Century 508 Case 12: Insider Trading at the Galleon Group 517 Case 13: Whole Foods Strives to Be an Ethical Corporate Citizen 525 Case 14: Apple Inc.’s Ethical Success and Challenges 537 Case 15: PepsiCo’s Journey Toward an Ethical and Socially Responsible Culture 548 Case 16: Ethical Leadership at Cardinal IG: The Foundation of a Culture of Diversity 563 Case 17: Better Business Bureau: Protecting Consumers and Dealing with Organizational Ethics Challenges 572 Case 18: Managing the Risks of Global Bribery in Business 583 Case 19: Mattel Responds to Ethical Challenges 594 Case 20: Best Buy Fights Against Electronic Waste 604 Index I-615

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Copyright 201 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).

Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.