Assignment: Cola Wars

usiness ethics and ethical standards should present with the understanding that the course of action is the one that results in the greatest good for the greatest number of people. A Sting in the Cola Wars case was an example of theft of trade secrets then the proposition of selling such secrets to Coca-Cola’s primary competitor.

Would acceptance of the letter by PepsiCo vice president Lucio be ethical?

What other options does Lucio have in reaction to receiving the letter?

Discuss what the ethical merits of each option are?

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